Production: Consiste Entertainment
Creative Direction: Consiste Entertainment
Location: Piedmont Mountains
Client: Visit Piemonte
Creative direction: Beit Company
Development: Beit Company
Location: Torino
Client: TORADIO
Creative direction: Beit Company
Campaign Development: Beit Company
Photo: Stefano Druetta
Location: Torino
Client: Cooperativa Mirafiori
Six long-standing friends, joined since childhood by a passion for sport and especially tennis and therefore inexorably bewitched by the talent of Jannik Sinner.
Their story begins almost by chance in 2019: during a match in Vienna, the Italian champion takes advantage of a break to recharge himself by eating a carrot. A gesture noticed by the boys, from which the idea arose to support the tennis star precisely by making him a symbol, supporting him in his various world-class events.
After getting themselves some flashy carrot costumes, they followed Jannik constantly supporting him and thus becoming true icons.
Management: Consiste Entertainment & Oltre Consulting
More info:
www.carotaboys.it
Production: BEIT COMPANY
Creative direction: Beit Company
Regia e montaggio: Andrea Gagliotta
Original Soundtrack: Kiol
Location: Torino
Client: TORADIO
